Monitoring and enforcement are essential for maintaining brand integrity, safeguarding market share, and supporting brand value. By monitoring how the brand is used in the market, businesses and business owners can quickly identify and address potential threats, such as unauthorized use of trademarks, copyrights, or trade secrets, thereby protecting a brand’s reputation.
Enforcement actions help reduce infringement, including counterfeit products, which can dilute the brand’s market presence and harm consumer trust. Strong enforcement demonstrates a brand’s commitment to protecting assets, bolstering customer loyalty and solidifying its market position.
An important part of McCoy Russell’s successful brand protection strategy is coordinating protection for a brand’s house mark with a strategy for secure branding expansion worldwide.
McCoy Russell’s trademark practice focuses on strategic counseling and action. Domestic and worldwide searching and clearance of both word marks and design marks as well as infringement and validity searches and studies are core services provided by McCoy Russell. McCoy Russell further provides trademark prosecution services, conflict services, including oppositions and cancellations, domain name dispute resolution actions, licensing, anti-counterfeiting and other related trademark services. McCoy Russell pursues filings and enforcement in over 130 countries coordinating with a team of trusted IP colleagues. Please contact us at [email protected] if you think we can be of assistance.
