McCoy Russell is pleased to be presenting at the 2024 National Federation of Paralegal Associations (NFPA) Annual Convention in September. This event provides a wide variety of Continuing Legal Education sessions, including meetings & workshops, and networking with fellow paralegals & industry professionals from across the country.
Presenting on “Brand Clearance and Filing and Online Enforcement of Branding”, McCoy Russell Partner Anna McCoy will provide insights into navigating the complexities of brand clearance decisions and the filing process and will highlight risks and strategies to limit risk exposure with adoption of short-term branding and advertising. She will also outline ways to develop a strategy for protection of longer-term product name adoption. Additionally, she will explore the pivotal role of trademark registrations in online brand enforcement, encompassing third-party marketplaces and social networking platforms. McCoy Russell aims to equip attendees with actionable tactics to bolster brand protection in an increasingly digital landscape.
