McCoy Russell has extensive experience and expertise in developing and implementing a global protection and enforcement strategy for famous and well-known trademarks that takes advantage of their extra protection. Clients benefit from our streamlined and cost-effective approach in establishing, maintaining, and defending, well-known and famous mark status. The firm participated as a member of Famous and Well-Known Mark Committee for International Trademark Association (INTA) for a number of years.

McCoy Russell actively pursues trade dress as a branding asset. We have extensive experience and expertise in developing and procuring global trade dress and product configuration protection. We have helped establish product configuration protection for famous consumer products in the US and abroad, and can provide strategic counsel with cost-effective approaches.

McCoy Russell’s trademark practice includes trademark searches, brand analysis, trademark filings, preparation of tiered strategic worldwide filing recommendations, brand due diligence, IP audits, review of branding agreements, assignments, renewals as well as in-house trademark training and customs registrations. McCoy Russel pursues filings and enforcement in over 130 countries coordinating with a team of trusted IP colleagues.

McCoy Russell has an active conflict practice with over 250 currently active worldwide conflict matters (opposition and cancellation proceedings).